IKEA: How Do They Really Do It?

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Isle of Flowers

A tomato is planted, harvested and sold at a supermarket, but it rots and ends up in the trash. But it doesn’t end there: Isle of Flowers follows it up until its real end, among animals, trash, women and children. And then the difference between tomatoes, pigs and human beings becomes clear.

Nutrition: The Consumer and The Supermarket

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

Quarantine

A short film of the first weeks of strict national lockdown, filmed in Barcelona on a classic home video camera Hi8. Narrates the story of three women who share a flat and who create a microworld not only to survive the global pandemic but also to survive themselves.

Buy Now! The Shopping Conspiracy

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Quand le sommeil est d'or

24 Hours in Waitrose

From fresh local produce to ethically sourced ingredients, step behind the scenes with the UK's royally acclaimed supermarket.

The Twenty Dollar Miracle

The American woman is the best dressed woman in the world. This is due to Yankee ingeniuty, which makes a fashionable, well-made dress to sell for twenty dollars or less.

Sous le bio, la malbouffe

Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.

Mass-market retailing: The end of a system?

The supermarket chains used to seem unbeatable, capturing the lion’s share of the grocery market. But for some years now they have been in crisis. In the wake of a fierce price war, retailers are resorting to increasingly aggressive commercial negotiation methods at the expense of suppliers, farmers and producers. Further competition is coming from the tech giants as Amazon and Alibaba invest in the food industry. What are the implications of all these changes on working conditions, the quality of our food and the future of our planet?

The Superstores Wars or the Survival of the Strongest

This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.

The King’s High Street: Inside St James’

St James's in London is renowned for being Britain's poshest high street. We meet the characters who run the stores, and the customers who buy their premium products.

Fear No Fruit

A chronicle of Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda's daughters and granddaughter carry on the business legacy.

1,99 - Um Supermercado Que Vende Palavras

Different costumers shop in a supermarket that sells words and ideas.

American Thrift: An Expansive Tribute to the "Woman American"

Chevrolet presents this tribute to the American woman and her thrifty ways with money. The film also salutes the individuality of the Amerian citizen and the variety of choices we have in the marketplace.

Scatter My Ashes at Bergdorf's

It's the most mythic of all American emporiums - and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman's iconic history in Scatter My Ashes at Bergdorf's.